Dear Pet Lovers,
Just as humans thrive on fresh food, so do animals. The most natural ingredient in an animal's diet is raw food that contains antioxidants, vitamins, enzymes, amino acids, minerals, and phytochemicals. Raw foods are the building blocks to a healthy, vital life.
RAW meats are just that–RAW. They are not over-processed or cooked which means active nutrients are fully utilized by a pet's digestive system. Dogs and cats are natural carnivores; the essential nutrients they thrive on come from other animals. When carnivores consume another animal, they eat the meat, organs, some bone, and trace amounts of plant material from the animal's digestive tract. These are the components of nature's ideal meal. A raw meat diet replicates this natural food chain to create the perfect complete and balanced meal for our pets.
Absence of "Junk Food" Ingredients
Next time you stop in the grocery store, take a look at the ingredients label on commercial pet food. The list may surprise you, as traditional pet food is loaded with carbohydrates like corn, rice, and potatoes. These "Junk Food" ingredients are not meant for a dog or cat's digestive system. Dogs and cats become addicted to this highly processed "Junk Food" and will consume more food to make up for the lack of nutrition. This can lead to health problems such as diabetes or obesity. RAW food does not contain "Junk Food" ingredients and promotes vitality and a healthy lifestyle. Because a RAW meat diet is packed with the nutrients dogs and cats need, they will consume less, reduce the odor and size of their stools, and maintain an optimal weight.